Elevate Subscriber QoE with Netduma SmartBOOST | Mercku Connectivity

Jun 13, 2024  by Toktabek, Tim

Elevate Subscriber QoE with Netduma SmartBOOST

For internet service providers, delivering a superior quality of experience (QoE) is paramount in today’s hyper-competitive landscape. Increasingly, subscribers are demanding seamless connectivity and optimal performance across their multitude of connected devices and bandwidth-hungry applications. Failure to meet these expectations can lead to higher churn rates, increased support costs, and missed revenue opportunities.

This is where Netduma’s SmartBOOST solution comes into play, offering a game-changing approach to QoE optimization for forward-thinking ISPs.

The SmartBOOST Advantage Netduma SmartBOOST is a cutting-edge software seamlessly integrated with leading customer premises equipment (CPE) and router products, including Mercku’s M6a series routers. It addresses the challenges of congested home networks and variable network capacity by automatically managing quality of service (QoS) for all traffic flowing through the CPE – WAN, LAN, and WiFi.

Through intelligent traffic recognition and prioritization, SmartBOOST understands the bandwidth and latency needs of various applications, services, and protocols. It dynamically allocates resources to ensure critical traffic like video streaming, online gaming, and video conferencing receive the necessary bandwidth and ultra-low latency for optimal performance.


Key Features and Benefits

  • Automatic Traffic Identification and Prioritization: SmartBOOST’s AI-driven engine recognizes over 250 applications and understands their unique requirements, ensuring seamless experiences for subscribers.
  • Adaptive Congestion Control: This patented algorithm eliminates network congestion without compromising bandwidth, delivering the lowest possible latency under load.
  • Gaming Optimizations: Features like Geo-Filter and Steady Ping ensure a responsive, lag-free gaming experience by connecting subscribers to the closest servers and minimizing latency jitter.
  • Seamless Integration and User-Friendly Interface: SmartBOOST is readily integrated into CPEs, either pre-installed or through over-the-air updates, and operates automatically. Subscribers can customize their experience through an intuitive interface.

Quantifiable Benefits for ISPs

By deploying SmartBOOST, ISPs can unlock a host of tangible benefits that drive customer satisfaction, reduce operational costs, and enhance revenue streams:

  • Cost Reduction: Up to 62% reduction in truck rolls and significant decreases in customer support call durations and workload, leading to substantial cost savings.
  • Churn Reduction: Happier customers experiencing fewer issues and optimal performance are less likely to switch providers, with ISPs seeing up to 15% reduction in churn rates.
  • Improved Customer Acquisition: A reputation for delivering “lag-free, buffer-free” internet experiences attracts new subscribers and drives higher ARPU in a market where QoE is crucial.
  • Enhanced Performance Rankings: SmartBOOST’s ability to optimize performance under load ensures ISPs rank highly in speed and regulatory tests, solidifying their position as a provider of choice.


A Trusted Partner with Proven Expertise

Netduma, founded in Cambridge, UK, has a proven track record of delivering QoE solutions to Tier 1 ISPs and CPE manufacturers like BT/EE, Telstra, Netgear, and Nokia. Their deep understanding of network optimization, coupled with extensive experience integrating SmartBOOST into over 30 different CPE models and supporting a wide range of development environments and chipsets, makes them a trusted partner for ISPs seeking to enhance their offerings.

Be Among the First to Experience SmartBOOST

Initially supported on Mercku’s M6a series routers, SmartBOOST presents an exciting opportunity for ISPs to gain a competitive edge in QoE optimization. As part of the Mercku Pilot Palooza 2024 campaign, you can sign up to reserve a test kit and be among the first to experience the transformative power of SmartBOOST. Visit to learn more and secure your kit today!


Experience the power of Quality of Experience for your ISP

As part of the Mercku Pilot Palooza 2024 campaign, you can sign up to reserve a test kit and be among the first to experience the transformative power of SmartBOOST.



About Mercku:

Founded in 2017 in Waterloo, Canada, Mercku is revolutionizing the foundation for wireless sensing and smart homes. Built on decades of design and engineering expertise, Mercku’s founders have over 450 patents in networking technology and bring proprietary innovation to the world of connectivity. With their latest Connectivity-as-a-Service suite of hardware, software, and premium features, Mercku’s relentless innovation and thought leadership will transform the IoT and wireless sensing space.

To learn more, visit their website at


About NetDuma:

Netduma is based in Cambridge, UK. Launched by two gamers from a parent’s kitchen, Netduma was founded without investment and has grown organically ever since.

To learn more, visit their website at

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